About ActionCOACH

ActionCOACH is a Business Coaching and Training company founded in 1993 by entrepreneur and author Brad Sugars. Unlike most traditional consulting firms, the ActionCOACH process is structured to provide you, the business owner, with both short-term assistance and long-term training through our affordable personal business mentoring approach. Our clients and the hundreds of thousands of clients and seminar attendees worldwide will attest to the power of our programs. Based on proprietary sales, marketing, and business management systems, we not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more, and finally enjoy business ownership. Our Business Coaches have broad and deep business experience and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful. Our goal in business is quite simple … to help you reach your goals.

ActionCOACH Coach Clyde Langley

ActionCOACH Summit is a franchise of ActionCOACH based in Hilton Kwa-Zulu Natal a large leafy extended suburb of Pietermaritzburg. ActionCOACH Summit is owned and operated by ActionCOACH certified Business Coach Clyde Langley.

Clyde now has over 4 years experience in the business coaching space this after co-owning and operating a successful I.T company based in Pietermaritzburg for 13 years. Clyde has extensive experience at all levels of business, making Clyde’s approach to coaching an experienced and nurturing one.


As your Coach it’s my objective to keep you focused on your goals and the forward direction of your business, it’s your objective to keep creating opportunities for you in your business.

Together we’ll build a business that works so that you have more time to spend doing the things that are important to you.

His Passion is simple… It’s to help unlock the true potentials that are lying dormant in you and your business.

Our Approach

As a Business Owner, you are very good at what you do, but owning a business is a tough gig – You need to be good at marketing, sales, finance, HR, management and leadership, systemizing your business, goal setting, planning and much more. All of this in addition to being a spouse, a parent, making a profit and still trying to get a good nights sleep! There is no university, college or institution you can go to that will teach you the practical skills required to not only run but build a successful business. Enter ActionCOACH, we help you in all the areas mentioned above. We won’t do it for you, but we will teach you how to do it for yourself and will be there to hold your hand every step of the way.


ActionCOACH teaches valuable lessons and insights about running a business. Those lessons produced results

Ian Dümmer

Dümmer and Neal

Working with ActionCOACH, in particular, Clyde Langley has been the best business decision I have made. The coaching I have received has been professional, ground-breaking and inspiring.  Clyde uses a ‘hands-on’ approach and is very easy to work with. I would definitely recommend Clyde and ActionCOACH if you are looking to make major changes to your business and/or yourself.

Karin McGee

Owner, Nude Products

Coach Clyde knows the pain points of my business, and therefore guides me, teaches me and challenges me

Ilse Dippenaar

Owner, Upstream Education

When it comes to coaching there are loads of companies/people that talk a good game, but ActionCOACH and its Coaches make it happen. I’ve had the privilege to be under the mentorship of Clyde Langley. He has enabled me, coached me and given me the confidence to be a better person in my business life and bringing the company great results as well making a huge impact on my personal life. Their packages are specifically designed for each individual and their specific needs. Hats off to Clyde for sitting through each session with me and keeping his poker face. He has a calm and logical method of mentoring that truly connected and inspired me. I can’t speak highly enough of Clyde Langley and everything he has done for me so far

Carine Horn

Book Keeper, Arbor Care

Our 14 Points of Culture


I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.


I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.


I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.


Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.


I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.


I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.


I learn from my mistakes. I consistently learn,
grow and master so that I can help my fellow team members and clients learn, grow and master too.
I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future.
I impart practical and useable knowledge rather than just theory.


I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.


I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.


I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.


always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.


I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.


I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.


I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.